Managing Director & Sport, Health & Exercise Sciences Specialist

Led by Managing Director, Daniel, the Academy 4 Wellbeing offers a holistic approach to exercise. Creator of the Academy’s carefully crafted, Physical Wellbeing Programme, Daniel provides expert guidance for its Fitness Specialists and Instructors.

Daniel specialises in Sport, Health and Exercise Sciences. After graduating with a BSc (Hons) in Sports Studies, Daniel went on to qualify as a University Lecturer and Researcher in Sport, Health and Exercise Sciences working for 4 years at Staffordshire University and Glyndwr University. In order to further develop his teaching skills Daniel also undertook a PGCE in Professional Development in Higher Education programme.

It was at this time that Daniel was recruited as a Sports Consultant and Researcher for Plan4Sport. Daniel can be credited with helping Plan4Sport to secure £35 million of capital funding for both facilities and sports development programmes during his 5 years with the company.


It was while Daniel was here that he developed an understanding of the strategic context of physical activity, obesity and public health and his experience is diverse and extensive. He has worked with a range of clients from local sports clubs and Local Authorities to schools, universities, National Governing Bodies of Sport, Sport England, Primary Care Trusts and construction companies as part of Building Schools for the Future Bid teams. He can list Project Management, Funding and Grant Assessment, Feasibility Studies and Sport Facility development for all sports and Sports development programmes amongst his previous accomplishments.

Listed as a professional member of The British Association of Sport and Exercise Sciences (BASES) Daniel has also previously worked as a personal trainer at Moddershall Oaks luxury spa and health farm resort and is also Fitness Industry qualified in the following:

  • BSc Sport Studies
  • CYQ YMCA Fit Level 2 and 3 Trainer
  • Certified Outdoor Fitness Specialist
  • Advanced Functional Boot Camp Trainer
  • Boxercise Instructor
  • CPD Cross Fit
  • CPD Olympic Weight Lifting
  • CPD Gymnastics for Fitness

As a self-confessed health fanatic Daniel is dedicated to improving upon his existing skills. He is currently awaiting certification as an American College of Sports Medicine Certified Health Fitness Specialist and BASES Certified Exercise Practitioner and he delivers Fun and effective sessions.

As a semi professional footballer, Football Association Level 2 coach and as an avid follower of Manchester City FC Daniel can offer extensive sport-specific knowledge and expertise both on and off the pitch. He is a CrossFit fanatic and also a keen runner who has raised £4,000 for charity by completing the New York Marathon in 2005. Daniel derives a great deal of personal pleasure and fulfilment as the Fitness Director for the Academy 4 Wellbeing.

Email: daniel@academy4wellbeing.com